New Generation Media Corporation, publishers of the Puthiya Thalaimurai group of magazines, has announced the launch of a 24-hour general English news channel. Though the channel is not named yet, the company has started recruitments for the upcoming channel, which will be launched next year. Incidentally, the company had launched the Tamil news channel which operates from Chennai in August, 2011. However, the new channel will be a national channel and tap the audience in the 25+ age group across the country. The company adds that after the completion of a year in the regional news space with Puthiya Thalaimurai, the need for a national presence was felt. Expressing confidence about the venture, the group adds that though Hindi has a better reach, English is a universal language and the channel can have a global presence, later.