3G Users of India spend more than those in China

Xen

EntMnt Ambassador
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According to a study done by Ernst & Young, the average monthly spend of 3G smartphone users stand at $43 (Rs 2,267) for post-paid users and at $27 (Rs 1,423) for pre-paid card subscribers.

While this is still lower than what 3G users in the UK and Australia spend, Indian subscribers are spending more than the Chinese and the Russians.

This is good news for Indian telecom companies that have been struggling to improve their revenues with the average revenue per user from voice services at only about $2 (Rs 105) a month.

OVERWHELMING USERS

The report highlights that in India, 31 per cent of the survey respondents clearly understand the mobile data tariffs offered by the mobile operators, which is highest when compared with countries such as the US where only 16 per cent, the UK – 24 per cent and China – 13 per cent.

According to the report, in India almost 54 per cent of the respondents prefer unlimited mobile data for a fixed price per month, while for mobile apps 33 per cent prefer free trial of limited content and option of payment of full version.


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Xen

EntMnt Ambassador
Official Info
Indian 3G customers spend $27-43 a month: Ernst & Young


Indian customers using high speed data and voice on 3G are part of the high-value segment for mobile phone companies as they spend between $27 and $43 a month on an average.

Research firm Ernst & Young Friday said in a report that a 3G postpaid customer on an average spends $43 a month while a prepaid user spend $27.

Average bills in the US stand at $ 115 for postpaid $ 78 for prepaid. However, the monhtly spends would spread some cheer for mobile phone companies that are witnessing average revenue per user falling quarter on quarter for voice or 2G customers.

Ernst & Young survey across twelve countries also highlights that navigating through mobile data price plans and new mobile internet services is proving increasingly complex and overwhelming to end-users.

However, in India 31% of the survey respondents said they clearly understood the mobile data tariffs offered by the mobile operators, which is highest when compared with countries like US, UK, China, Australia and Russia.


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