Article Hinduja's HITS platform NXT Digital finally lauched in India

Deepu

EntMnt Legend
Finest Member
Here is how it will benefit local cable operators. Now they are getting connected to MSO from city by putting a line from city. This is a big pain when it comes to maintenance as frequently line keeps getting cut
 

Anish Pai

EntMnt Contributor
Finest Member
Bringing cable guys back into business – NXT Digital launches HITS services in Goa

It is evident fact that the cable TV business got hampered badly due to the digital revolution brought by DTH (Direct to Home) operators in India. Cable operator fraternity had started the media revolution in India somewhere in 1982 with the entry of colour TV in India. Since then it has been the lifeline of entertainment in India. The idiot box was never so appealing before the revolution of cable network in India. But as the technology is not the slave of the time, it keeps changing rapidly and the entry of DTH changed the entire scenario of the industry. Channels started mushrooming beyond the scope of imagination. The cable network which started with hardly handful of channels has now grown into huge network with the entry of DTH.

As DTH business became more lucrative many players started jumping into this field, the quality of service increased tenfold and the bad days of cable TV network commenced. But now the entry of NXT Digital could be considered as the re-birth of cable business in India. According to the speech delivered by the MD of NXT Digital (Grant Investrade Limited, subsidiary of Hinduja Group) Tony D’Silva at the press conference held on 7th August in Goa, the cable operation will parish if not converted to digital media by the end of December 2015. The government of India has set the deadline to install the set top box and convert the analog signals to digital in cable network and in case of non compliance before the due date will result into the prosecution of the defaulters according the provisions in the law.

Bringing cable guys back into business - NXT Digital launches HITS services in Goa
 

Anish Pai

EntMnt Contributor
Finest Member
NXT Digital organises roadshows for LMOs across 19 cities

MUMBAI: Hinduja’s headend in the sky (HITS) platform NXT Digital is looking at a smooth rollout when it launches by this month end. In keeping with the launch timeline, the platform is talking to the last mile owners (LMOs) across the country directly to help them understand the functioning of the system as well as the advantages of moving from the current multi system operator (MSO) to the HITS platform.
Over the last 11 days, NXT Digital has covered 19 cities including Delhi, Mumbai, Goa, Bhubaneswar and Kolkata among others through its roadshows. The final destination will be Visakhapatnam, where the HITS player will meet city LMOs on 10 August.
Through the initiative, NXT Digital has met close to 6000 LMOs so far. Additionally, as part of the training, the HITS player will run a live demo van covering 10 cities.

Indian Television Dot Com | NXT Digital organises roadshows for LMOs across 19 cities
 
Top